{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most deluxe brands drive exposure with social networks advertising and marketing, star collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't transformed much in decades; it does not have TikTok, and does not give celebs totally fre